Brand Story

In 2022, I founded Han Yuan Dusi Department Store in Ya’an, Sichuan Province, China. Driven by a deep passion for fashion, I recognized the growing demand for unique, trendsetting T-shirts. This insight led me to launch RGHB, a sub-brand under Han Yuan Dusi. RGHB is built on the idea of creating innovative, bold fashion pieces that resonate with the modern, style-conscious consumer. Our story is one of transformation and dedication, aiming to blend creativity with commerce to redefine how fashion is experienced and enjoyed.

Brand Name Meaning

The name RGHB stands for “Revolutionary Gear for Heartfelt Boldness”—highlighting our commitment to pioneering innovation, genuine passion, and bold design in the fashion industry.

Operational Model

Our operational model revolves around e-commerce, leveraging a sophisticated online platform that integrates all aspects of our business. From design and production to marketing and distribution, every step is streamlined to ensure efficiency and effectiveness. Customers can explore and purchase our latest T-shirt collections through our website and major e-commerce platforms with ease. By utilizing advanced data analytics and engaging with our audience via social media, we stay ahead of trends and provide a seamless, responsive shopping experience.

Future Planning

Looking ahead, we plan to expand RGHB into the U.S. market with the launch of an online store. This expansion represents a crucial step in our global growth strategy. To establish RGHB’s unique fashion identity in the American market, we will collaborate with local fashion influencers and implement targeted digital marketing strategies. Our aim is to capture the attention of young, fashion-forward consumers and solidify our presence in the international market. By continually exploring global fashion trends and offering innovative, distinctive styles, we aspire to make RGHB a prominent name on the world stage.

Contact us:
[email protected]
Phone:+86 16756335456